Definition
Demographics are the measurable characteristics of media consumers such as age, gender, race, education and income level.
My magazines demographics
My magazine will be aimed at class B as it has a similar target audience to MOJO and UNCUT a higher paid audience because they have a high price of £4.60. However, the reader profiles of these magazines show a very high percentage of the magazines readership is of 15-24 year old therefore students will also be targeted. the price of my magazine will be slightly lower than the likes of MOJO and UNCUT as there is a high interest from 15-24 year old in this style of magazine/genre, this was shown through my focus group as they would spend around £3 but would pay around £5 if it included a CD.
This focus group research has made me re-think the price of the magazine and also the colour scheme as darker colours are proving to attract people to the genre of Rock.
I generally discovered that artists of these genres are not very well known to the wide audience due to the fact that many are 'old' or no longer together and no longer meet popular culture of today. this shows that this magazine will have a fairly niche audience.
My magazine will have around 130 pages because it is similar to MOJO and shares a similar target audience and social class.
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